(DOWNLOAD) "Take a Stand for Your Brand" by Tim Williams * Book PDF Kindle ePub Free
eBook details
- Title: Take a Stand for Your Brand
- Author : Tim Williams
- Release Date : January 30, 2012
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 7456 KB
Description
Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.
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